August 16, 2025 - Management (Regional VP) requested I put together a 10-minute presentation introducing AI to guide new "never-before" users in my Regional Digital Marketing Sales Team on how to prospect and qualify leads. This presentation covers:
What to ask an LLM when looking for qualified digital marketing leads
How to drill down to get the information you need to be helpful in digital marketing sales calls
How to use AI efficiently to get the answer you actually want to organize a day in the field
How to ask, prompt, refine and format an answer that is helpful for a day of door-to-door territory prospecting
Cautions to be aware of when formulating prompts and clarifying answers to fine-tune prospect accuracy