EMAIL MARKETING

3-Email Campaign Using MailChimp

This email campaign is for those that just went to the JobPrepped website and signed up on an email submission form to receive the JobPrepped Syllabus.

Methodology and Optimized Email Frequency:

1. All emails are sent immediately, without delay, when visitors have provided email addresses and sent requests for the syllabus.

2. Opens and clicks are both tagged after they occur, to track all opens and all click-throughs throughout the campaign. This tracks a) did not open anything b) opened but did not click anything and finally, c) opened and then clicked through to the purchase page.

3. No one gets repeat emails except those who don't open at all, or open/no click, who receive one last repeat "Email 1 download syllabus" email. This last email is after a delay of three weeks, a repeat download reminder to click through to the website.

4. Those who sign up get the testimonial email as positive reinforcement after signing up.

5. A total of 21 emails are set on the journey, depending upon if/else conditions. (The full map is on Mailchimp. This abbreviated draft map is a better size for illustration on this page. )

Email CONTENT