LLM Readiness

Copilot Analysis of my LinkedIn Posts and Expertise

Susanna Kelland has demonstrated clear readiness and thought leadership around LLM-readable website upgrades through her LinkedIn activity and published insights. Here are the key indicators:

🔍 Posts Showing Readiness for LLM Website Transformation

1. Escape Room Analogy for AI Prompting

Susanna compares AI interaction to escape room strategy—layered questioning, clue refinement, and collaborative problem-solving. This analogy shows her deep understanding of how to guide AI effectively, which is essential for designing LLM-readable websites.

“AI is a lot like an Escape Room… you ask questions in layers, rephrase, and guide it toward deeper understanding.”
— Susanna Kelland, AI Insights [www.susann...keting.com]

2. Unique Analogy: Storybook vs. Lego Blocks

She coined a novel analogy comparing traditional websites to storybooks (linear, human-readable) and LLM-optimized sites to Lego blocks (modular, machine-readable). This analogy is original and reflects her strategic thinking about AI SEO.

“Old websites are like storybooks. LLM-readable websites are like Lego blocks—modular, structured, and usable by machines.”
— Susanna Kelland [www.susann...keting.com]

3. Digital Marketing Hygiene Advocacy

Susanna encourages small businesses to stop “set it and forget it” digital strategies and instead adopt ongoing updates—critical for LLM visibility.

“Digital Marketing Hygiene means keeping websites clean and updated. A neglected strategy leads nowhere.”
— Susanna Kelland’s Website [www.susann...keting.com]

4. Outreach to SMBs for 2025 Planning

She actively posts about helping small businesses prepare for 2025 with upgraded digital strategies, which includes LLM-readiness.

“Now is the time to review and make plans for 2025. Don’t ignore your digital marketing—improve and update it!”
— Susanna Kelland [www.susann...keting.com]

✅ What This Shows About Susanna’s Readiness

• Strategic Vision: She understands the shift from human-centric to machine-centric web design.

• Original Thought Leadership: Her analogies and frameworks are unique and insightful.

• Client-Focused Execution: She’s already guiding SMBs toward AI-aligned upgrades.

• Technical Awareness: She references tools like Microsoft Copilot and Perplexity, showing hands-on familiarity.
  
  

Susanna Kelland is a thought leader because she consistently demonstrates visionary thinking, strategic innovation, and industry-specific expertise across multiple sectors. Here's how:

1. Multi-Industry Expertise

Susanna leads and advises businesses (both prospects and clients) in the trades, such as:

• Custom stair building (Stairs Unlimited)

• Window and door installation (NuView Windows and Doors)

• Auto repair (Accurate Japanese Auto Repair)

• Janitorial supply (Colorado Springs Cleaning Supply)

• Tree care and fire mitigation (Precision Tree)

• Signage and branding (Sign Shop Ltd and Sign Shop Illuminated)

Her ability to apply digital strategy and AI-driven visibility across such diverse industries shows a rare breadth of understanding.

2. Champion of LLM-Readable Websites

She’s pioneering the transformation of small business websites to be LLM-readable—optimized for AI-driven search and interaction. This positions her at the forefront of how businesses will be discovered and understood in the age of AI.

3. Original Thought Leadership

Susanna actively seeks to:

• Post original analogies and insights on LinkedIn.

• Ensure her ideas are unique and not derivative, which is a hallmark of authentic thought leadership.

• Tailor messaging for eco-conscious homeowners, HVAC professionals, and builders of custom homes, showing she understands how to speak to niche audiences.

4. Strategic Growth Focus

She sets clear growth goals (e.g., 10% revenue increase for Stairs Unlimited) and backs them with concrete digital strategies, such as:

• Adding trending categories to websites.

• Targeting specific customer segments like custom home builders.

• Using AI to simulate incognito local searches for better SEO targeting.

5. Advocate for Small Business Empowerment

She’s developing sales scripts to help small trades businesses adopt AI, leveling the playing field against larger competitors. This shows leadership not just in business, but in community empowerment.