Skill Summary

Account Manager in Colorado Springs, CO

The Link Between a Digital Marketing Strategy and Client Success

Link to Resume

Link to Gallery of Canva Designs

Link to Blog

The Link Between a Digital Marketing Strategy and Client Success

20+ years Account Management, Advertising Sales, Marketing Analysis and local SMB client-facing service experience
3+ years as a Digital Marketing Representative, Account Manager, and Client Success Manager
Currently manage 52 SMB accounts valued at about $720K annually, with 97% retention rate
Digital Marketing strategy, design and evaluation skills
Digital Marketing Account Management focus on client relationship-building, improving results, retention, & revenue increase
Google Digital Marketing & E-Commerce Professional Certificate 2022
Use of AI, Microsoft CoPilot, Google Gemini, Chat-GPT, Perplexity for lead qualification, ad copy ideas and generation, process simplification
Stable and national-level company employment history
Excellent work ethic, dedicated, results-driven and detail-oriented
10+ years of 100% working remotely
As a self-starter, I'm proactive, initiative-taking, and self-motivated

Link to Reviews from Clients

"Our Account Manager Susanna has been an absolute pleasure to work with. She has been professional, knowledgeable and attentive, and truly cares about her customers."

Karina, Office Manager - Quality Stucco and Stone, Colorado Springs, CO

Mission Statement 2026

My mission is to help skilled local trade businesses and hard-to-reach commercial contractors get access to honest, complete digital marketing that actually works, even if they’ve never believed it to be possible.
I show up as a trusted advisor and dependable partner, bringing clarity, integrity, and consistency to every decision. I believe in working smarter, being intentional instead of reactive, and solving real business problems in ways that drive profitable growth, not forcing results, but building them over time the right way.

Requirements for a Digital Marketing Account Manager

Fit & Level Evidence (April 2026)

🧭 Final Verdict from ChatGPT

If your agency needs a client-facing digital marketing account manager who excels at retention, communication, education, and strategic upsells, Susanna appears to be a very strong fit.

Client retention & relationship management

Excellent

97% retention, strong reviews

Upsell capability without hard sales

Strong

Provides revenue opportunities, service-oriented approach

Hands-on digital execution (SEO, PPC, analytics)

Moderate

Certifications + some project work, but limited long-term execution history

Strategic multi-channel campaign leadership

Moderate–Weak

SMB-focused, limited evidence of large-scale strategy

Team leadership / management

Weak

No documented team management experience

AI adoption & modern tools

Strong

Actively uses multiple AI tools for marketing tasks

Remote work capability

Excellent

10+ years remote experience

ChatGPT observation October 2025

About Her Style & Individuality

From the posts/themes, here are what I gather about her as a person and professional style:

Empathetic & service-oriented: She seems to see her role not just as selling but helping clients succeed. She emphasizes client outcomes, retention, understanding needs.
Curious & growth mindset: Learning new tools, staying abreast of trends (E.E.A.T, AI in marketing, etc.), and reinventing her career later in life show that she is adaptable and values growth.
Transparent & approachable: By sharing her journey (including fears, challenges) she likely connects with people in similar positions (other SMBs, people thinking of career pivots). She doesn’t present only polished successes but also the path she took.
Detail-oriented: The regular audits, optimizations, the focus on metrics (ROI, lead cost, etc.) indicate she cares about both strategy and execution.
Balanced perspective: She seems aware of what small businesses can manage vs what’s ideal; she urges realistic plans, aligning ambitions with budgets, asking good questions to shape strategy.

Details of Activities (click to expand)

Social Media Marketing

Created a brand awareness campaign via social media content marketing.
Created several different content types for the company’s social media account using Canva
Repurposed content to expand the company’s social media and online presence in an efficient way
Developed a hashtag strategy to improve the company’s content reach on social media
Analyzed successful social media accounts within a niche to ensure the best engagement when creating content
Created image posts, memes, and infographics for social media based on competitor research
Designed social media content using Canva and Meme Generators.
Conducted “Trending” research to ensure social media posts get the best engagement possible

Email Marketing

Designed an Email Automation Workflow for bottom-of-the-funnel leads within Mail Chimp
Designed an Email Automation Workflow via Mailchimp to decrease conversion time for hot leads
Optimized the company’s email marketing using segmentation to make the emails address customer pain points more effectively
Designed email templates to make the marketing campaign more aesthetically pleasing for better brand image.
Created and optimized an email marketing automation workflow with if/then triggers to optimize leads through the marketing funnel
Optimized the email copy and subject lines to improve conversion rates
Created several forms of content for the company’s email marketing plan to more effectively guide leads through the marketing funnel.

Pay Per Click (PPC) Advertising

Planned PPC lead-generation content for campaigns on multiple social media platforms
Created an optimized landing page on MailChimp to increase conversions for PPC campaigns
Identified Targeted Audiences for LinkedIn PPC ads to optimize the company’s ROI on their Ad Spend
Wrote optimized copy for landing pages and PPC ads to increase conversion rates
Set and adhered to budgets in Social Media campaigns and performed A/B testing to optimize ads

Search Engine Optimization (SEO) with Content Marketing, Longform optimized blog

Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs and SEMrush
Wrote an original blog article content based on extensive Ahrefs and SEMrush research and optimized it for SEO purposes
Created an effective blog promotion strategy via backlinking, social media, and researched suitable online publishing platforms
Designed a backlink strategy based on competitor analysis, website traffic, quality of traffic, and the likelihood that we’d be able to acquire backlinks based on Domain Authority
Increased website traffic via inbound marketing tactics including blog and infographic creation
Identified possible partnerships with industry experts to help further the company’s online presence

Click on the JobPrepped project link here to see examples.

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