The Bourbon Life - Presentation of a Digital Marketing Campaign Proposal to a Client

Google Slides Presentation for a Mid-Tier Influencer (Instagram followers >50,000) who wanted more visibility in Lexington, KY, and also to get more engagement from his Instagram followers.


Conduct a short 45-day Social Media and Google Search campaign in March and April 2023 for this bourbon "mid-tier influencer" (50k to 100k followers), focusing on Lexington, KY and the surrounding area.

Main Goal is to increase the "under 50's" followers on Instagram and Facebook prior to and during the Kentucky Derby.  Option to collect email information if needed.

Digital Marketing Proposal - The Bourbon Life