Account Manager in Colorado Springs, CO
The Link Between a Digital Marketing Strategy and Client Success
Account Manager in Colorado Springs, CO
The Link Between a Digital Marketing Strategy and Client Success
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The Link Between a Digital Marketing Strategy and Client Success
I am a Digital Marketing Professional working remotely in Colorado Springs, CO. I enjoy helping small-to-medium-sized local businesses (SMBs) compete to find their best customers through a strong online presence. I currently work for Hibu as an Account Executive/Account Manager. I provide monthly reports, noteworthy updates, dashboard results and revenue opportunities to every client.
I am a Digital Marketing Professional working remotely in Colorado Springs, CO. I enjoy helping small-to-medium-sized local businesses (SMBs) compete to find their best customers through a strong online presence. I currently work for Hibu as an Account Executive/Account Manager. I provide monthly reports, noteworthy updates, dashboard results and revenue opportunities to every client.
20+ years Account Management, Advertising Sales, Marketing and experience with SMBs
Currently manage 52 SMB accounts valued at about $720K annually, with 97% retention rate
Digital Marketing strategy, design and evaluation skills
Digital Marketing Account Management focus on improving results, retention, & revenue increase
Google Digital Marketing & E-Commerce Professional Certificate 2022
Use of AI, Microsoft CoPilot, Google Gemini, Chat-GPT, Perplexity for lead qualification, ad copy ideas and generation, process simplification
Stable and national-level company employment history
Excellent work ethic, dedicated, results-driven and detail-oriented
10+ years of 100% working remotely
As a self-starter, I'm proactive, initiative-taking, and self-motivated
"She is a true professional who is not about selling you something and walking away. She is my marketing co-pilot and it's truly remarkable to have her support."
Lisa Coffy, Business Owner - Furnace World, Colorado Springs, CO
Why do I have 97% retention? I treat my Customer Accounts as if they are the only company I'm working with! Customized attention means higher retention. I also excel at simplifying Digital Marketing explanations.
Why do I have 97% retention? I treat my Customer Accounts as if they are the only company I'm working with! Customized attention means higher retention. I also excel at simplifying Digital Marketing explanations.
If your Account Manager hasn't asked in-depth questions about your business, they won't know how to get you real results that fit within your company's goals, budget, and objectives.
"Successful Account Management is achieved by knowing the customer and being proactive".
What Microsoft Copilot says about me:
"A trustworthy, experienced, small-business-focused digital marketing professional who blends practical education with a strong emphasis on brand integrity and online presence.
Authentic - grounded in real experience and community involvement
Service-oriented - focused on helping local businesses grow
Forward-thinking - actively engaged with AI tools and trends
Educational - offer guidance rather than jargon
Experience is built on expertise + accessibility, which is a compelling combination for small business owners who often feel overwhelmed by digital marketing."
Posts on LinkedIn: Reaching out to small and medium-sized local businesses to ask them to consider updating their Digital Marketing strategy. Goal is to engage with small businesses to provide information for a Digital Marketing upgrade.
Set it and leave it?
Set it and leave it?
Have you checked if your Digital Marketing plan worked this year? Did it meet your expectations? Have you reviewed results and changes you want to make for 2025? Don't ignore your Digital Marketing, improve and update it!
Now is the time to review and make plans for 2025.
Digital Marketing Hygiene
Digital Marketing Hygiene
What is Digital Marketing Hygiene? It's a hard truth. It means keeping websites, and everywhere a business appears on the web, clean and updated! A neglected digital marketing strategy leads nowhere. In 2025, the practice of "Set it and leave it" or "Build it and they will come" is obviously not working. DAILY audits, WEEKLY updates, MONTHLY optimizations, and ONGOING problem-solving and updating are becoming essential practices for success. It's a lot. A professional, modern and proactive strategy will help a small business build revenue.
Leave it to the professionals and increase your revenue!
Google's E.E.A.T.
Google's E.E.A.T.
To place well in search engines, companies have to be authentic, provide valuable and helpful information, be experts in their industry, have verifiable experience, and most of all show they are trusted by their customers.
Many companies think that an attractive website can do it all, and wise companies know it can't.
Digital Marketers must know the QUESTIONS to ask, to help a company get to where they want to be: in front of their most profitable customers, and furthermore, to get them to take action and BUY.
The best campfires are started early, built well, use quality fuel, are tended often, and last long into the evening!
How, Where and When Should I Spend Marketing Dollars?
How, Where and When Should I Spend Marketing Dollars?
Investing in Marketing should be strategic. Building a marketing strategy is much like building a campfire: work on a good coal foundation and the flames will be brighter!
Marketing and Advertising should be tailored to where your searching future customers are in their decision-making process today.
In winter, or off season, spend money on the foundation, improving visibility on search engines, updating reviews and managing your reputation everywhere you are mentioned, building content for citations on LLMs, and educating future customers using social marketing.
In the high season, when people are actively looking more for your services, invest in ads, Calls To Action, Specials to enhance click throughs, and use ads in Search, Social and Display to actively solicit business.
Visibility Year-Round Gets More Leads.mp4Should marketing be year-round?
Should marketing be year-round?
A short 50-second video with a SURPRISE ENDING showing how small businesses benefit by keeping marketing strategies in place year-round instead of cutting back during the "low season". Digital marketing is designed to create prospects year-round using visibility, impressions, clicks and education about the company.
Off-Season is a great time to build a prospect base. Only after considering options will customers decide to dive in and make a phone call in the "high season".
Marketing is effective 365 days a year, 24/7.
Carousel version of the video, above.
A website's visibility is becoming more valuable than its rank on the SERP
A website's visibility is becoming more valuable than its rank on the SERP
It's estimated that 60% of Google searchers in 2025 don't have to click on websites to find answers. They find the AI answers to their specific search questions on the search results page (SERP) without visiting a website. SEO is evolving to become Answer Engine Optimization (AEO).
This just means we have to pay even more attention now to authentic content showing Expertise, Experience, Authority and Trust. E.E.A.T. And we must have content that is super-valuable, more likely to be chosen by Google to be that best answer to a query.
What this also means, too, is that IMPRESSIONS and IMPRESSION SHARE of ads are also key to driving business to a company. Ad impressions in the top of the funnel -- AWARENESS and CONSIDERATION -- are becoming increasingly important as part of a company's VISIBILITY in Google searches.
"Answer Engine Optimization (AEO) is a strategic approach to content optimization that focuses on providing direct, concise answers to user queries, particularly within AI-powered search engines and assistants. Unlike traditional SEO, which aims to rank webpages higher in search results, AEO aims to have content featured in prominent SERP features like answer boxes, featured snippets, and AI overviews. " - Google AI
Reviews are more important than SEO or pretty or complex websites.
Reviews are more important than SEO or pretty or complex websites.
In working with AI, using AI Mode in Google to ask questions about service and products, we learn that the recommended companies for a requested service, restaurant, product, etc.. are based heavily on reviews. Both quality and number of reviews. Review management, wording, positivity, level of recommendation, and overall reputation (number of reviews) is key to being recommended by AI as "the best answer to a customer query".
Article post July 26, 2025
Strategic Marketing: Plan 3-6 months ahead, to begin. Then: Where do you see your company in five years? Short term and long term goals.
Strategic Marketing: Plan 3-6 months ahead, to begin. Then: Where do you see your company in five years? Short term and long term goals.
- Do you have a strategy in place?
- What do you want your future customers to know about you now?
- How much business are you getting from your Digital Marketing strategy?
- What is your position on the Google search engine in your local industry?
- Does your website attract and actually convert visitors to customers?
- Do you have real-time access to your results?
- What is your marketing cost per lead?
- What is your revenue and profit, Return On Investment, Return On Ad Spend?
- What social media strategy are you engaging in?
- Is it all working as you thought it would?
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